The Indiana Sports Corporation has many patrons, such as the Indianapolis Colts, St. Vincent Sport Medicine Center and the NCAA Headquarters. The NCAA Headquarters are located in the heart of downtown Indianapolis, and the organization works with ISC to attract many athletic events to the area including the NCAA Men and Women's Final Four Championships. Because the ISC is a non-profit organization that works with its sponsors to bring events to the Indianapolis region, it is important to follow what is going on with public relations for each of its patrons.

The NCAA just announced a new way to get its news to the public, called the NCAA 3-Minute Drill. The 3-Minute Drill is a 3 minute streaming video that is accessible online through the NCAA Web site. “This gives us a fresh way to provide information about the Association directly to our membership and to the public," said David Pickle, NCAA managing director of publishing. One of the most recent NCAA news headlines was that a number of Division 3 institutions and the Women's Basketball Coaches Association showed support for coaches battling cancer at the games. More headlines can be seen on the 3-minute broadband video. Updates to the NCAA 3-Minute Drill will occur every two weeks.